Community or Town Center Makeovers – Urban Chic

Community or Town Center Makeovers – Urban Chic

The demand for new lifestyle choices is fueling a lively trend in community development, redevelopment, economic development, and urbanization. Not only do buyers and renters crave new intensity to their residences and businesses, but also there is increasing evidence that density and mixed-use are more sustainable and healthy for communities. It also seems cities and towns are focusing on what they can do with their town centers, shopping centers, and potentially transit-oriented neighborhoods. The “suburban” model is quickly turning into the“Surban” model, as defined by John Burns Real Estate

Services. Burns has written a book on and described the term as a urban environment that has e feel of an urban area here are many subtrends fueling this megatrend. Communities developed in the last three or four decades are clichéd and in need of revitalization. More people prefer o rent than buy, especially younger generations. Housing styles are maller.

People want urban services that are lkable from their homes,  and t more options, visible neighb ique identity. Smaller homes translate into more demand for shared recreation, transit, “edutainment,” and living space. More people want office space to accommodate their changing or growing household

needs.    The  demand    for    suburban or office space, as well as  being to work from home, will ntinue to rise. Communities

nd neighborhoods are directly ompeting for tax base uses.

The other dynamic that f

need for makeovers is  the  changing  retail  scene  from  shopping  to entertainment. Brick and mortar retail centers must add some ntertainment to the scene in order to compete in the market and  ract shoppers. Retail and entertainment are crashing together in new

W her energy placemaking formulas.

Parking space demand is decreasing due to ride sharing and transit options. We are ginning to understand what autonomous driving vehicles will mean to built environment.

ORMA has been able to present creative experiences for many ommunities and retail centers with “magic” moments in the visitor experience. The goal is to make the visit memorable. Part of this objective is to retrofit new more popular aesthetics into the built environment.

An interesting fallout from all these trends is the ubiquitous new style of urban chic.” It presents itself with materials, combinations, and intensity pically found in urban areas. It is rooted in industrial, reclaimed, and ycled materials used for traditional furnishings and decoration. How laimed barn wood and rough metal that is rural in nature become the for urban chic design? This style has even migrated to mountain regions

where cabins, homes, and recreation centers need to be urban chic to attract the full market

Corner Plazas

Aliso Viejo

Main Street

Pedestrian Pedestrian Friendly and

LSV Access

Public Art

City  Lights Drivve

Mini Park Bark Park

Shuttle Route

Youth Venue

Employee Parking


New Fest


a makeover process start in yo mmunity or on your property?

reate a graphic vision that all stakeholders can easily decide

Key Map

El Pa

Design c
Located in

Renovate Entrance

New Walkway

Shuttle Route


Parkin Public Art

upon for a focused objective. Let the emotion of opportunity

and potential lead the process.

Highway 111 and Town Center El Paseo Primary Signage

Bulb-out calms traffic Planting Design focuses visitors’ attention to Public Art

Highway 111 and Cabrillo

ht Stand rd with b nne

Informational Kiosk



Green Attributes:

Accessory Tenants and

Outdoor Pavilions

Main Street



Parking Structure

ll the standards for development

Shade Trees 7. Transit Oriented – Save VMT
Wind Turbines 8. Preferred Electric Vehicle Parking
Bioswales 9. Bicycle Staging Area
Park Once Program 10. Pedestrian Promenades
Interpretive / Historical Walk 11. Mixed – Use Efficiences
Pervious Pavers 12. Shared Bikes

Pedestrian Friendly

New Tenants

Outdoor Retail/Vendors

New Anchor Tenant


t have been traditional in a munity should be assessed a

Shade Canopy provides respite

ed for upcycling to new lif

Pad Showcases reinforce reputation

onal art destination


for pedestrians

Midblock Bulb-out narrows

of street, calming traffi

demands. Traditional suburban development ds are probably not necessary

tion that wants or needs to reinv elf. Challenge  the  status  quo  hile engaging the stakeholders.

Seek out some champions who understand and are motivated to speak  out  for the project. e them the vision to use in

heir networking.

p civic leaders and decision in and ask for input.

Create some social media tools like graphic web

sites and newsletters, which can carry the high impact messages.

tart the entitlement process and rely on design guidelines to carry the project ection with flexibility. Do not over regulate the future designers so they can elevant.

It may be time for you to makeover your investment!